Communications Manager

Position: Salaried, $60,000-$65,000/year. Federal Fair Labor Standards Act Exempt. The employee is not eligible for overtime payment.

Supervisor: Deputy Director

Work Week: Full time

Location: Maine. MCV/MCA has a physical office in Augusta, the state capital, as well as a shared work space in Portland. This position allows for a hybrid in-person/remote work structure.

Primary Responsibilities:

The Communications Manager is responsible for managing all aspects of the organizations’ communication strategies, with a focus on email, social media, media relations, and content creation. 

The ideal candidate will be a highly motivated, reliable and self-starting communications professional with experience in email messaging, basic photography and editing, videography, and graphic design (using design tools like Canva) who can help ensure consistent messaging across all platforms. The Communications Manager will also play a critical role in securing earned media through press outreach to support our advocacy campaigns. 

We are looking for candidates with a  passion for environmental protection and climate justice, an understanding of the need for a just, clean energy transition, comfort working in politics, and a demonstrated track record advancing equity and inclusion. Given our focus on demonstrating and expanding our relevance to communities in Maine that are disproportionately impacted by the climate crisis and environmental injustice, and engaging a broad base of stakeholders, it is particularly important that this new team member brings lived experience and/or training in cross-cultural communications and the ability to reflect and engage diverse audiences in the stories we tell and how we tell them. 

Activities may include, but are not limited to, the following:

Communications Strategy & Brand Management

• Develop and implement a comprehensive communications plan to support MCV/MCA’s advocacy, organizing, development, and coalition goals.
• Ensure brand consistency and messaging alignment across all channels, including social media, email, and print platforms.
• Create and manage engaging content, including emails, videos, press releases, newsletters, outreach materials, and blog posts.
• Manage website content updates.
• Learn, understand, and maintain familiarity with the EveryAction database and the Meltwater media monitoring service and their full suite of capabilities.
• Complete other tasks as needed to support the overall growth and organizational development of our family of organizations. 

Social Media Management & Content Creation

• Develop and execute social media strategy across platforms, creating posts that inspire, engage, and motivate Maine people and move decision makers to take action to protect land, air, water, and communities.
• Organize and maintain a library of photos and videos for future use.
• Design graphics for digital and print use, ensuring alignment with MCV/MCA’s branding guidelines.  Products include: MCV’s annual Environmental Scorecard, organizational videos, impact reports, social media content, and campaign materials.
• Generate creative ways to mobilize MCV’s membership digitally to influence policymakers and win campaigns. 
• Use design tools like Canva to create branded templates and visual content for event promotions, presentations, and advocacy outreach.
• Track and report on social media metrics, adjusting strategies based on performance.
• Monitor and engage with followers, responding to comments and inquiries in a timely manner.

Media Engagement

• Build relationships with reporters and media outlets to increase media coverage for MCV/MCA’s initiatives.
• Draft press releases and statements, media advisories, and op-eds, and respond to media inquiries.
• Organize and host press conferences and media appearances, ensuring clear messaging on MCV/MCA’s key issues.
• Create and update press kits and other media materials for outreach.

Partner Engagement

• Cultivate and foster relationships with key spokespeople and communications staff from partner organizations and within state government and determine how best to collaborate to advance coalition efforts.
• Use our brand and communications resources to elevate organizations that represent communities that are disproportionately impacted by climate and environmental impacts or other forms of injustice.
• Create and disseminate digital toolkits with external partners and coalitions to ensure consistent messaging to help forward joint actions and campaigns. 

Participate in department and organization-wide planning and activities:

• Develop annual goals, metrics, and work plans;
• Monitor and analyze communications metrics (website traffic, social media engagement, email performance) to refine strategies.
• Build on MCV/MCA’s internal and external goals to center racial equity;
• Participate in staff meetings and strategic planning and equity learning; and 
• Participate in conferences and trainings with our national partner, the League of Conservation Voters.